How to Wear Fragrance

Apply to Pulse Points

Pulse points are areas where blood vessels sit close to the skin, generating warmth that activates fragrance molecules and helps them project. The most effective pulse points are the inner wrists, the sides of the neck, the inner elbows, and behind the knees. One or two points is enough for most fragrances.

Do Not Rub Your Wrists

Rubbing wrists together after applying fragrance is one of the most common mistakes in perfumery. The friction generates heat and breaks down the top note molecules, distorting how the fragrance opens. Spray and let it dry naturally.

Moisturised Skin Holds Fragrance Longer

Dry skin allows fragrance to evaporate faster. Applying an unscented moisturiser to your pulse points before spraying creates a base that extends longevity. If you want maximum staying power, apply after a shower while skin is still slightly damp and pores are open.

Hair Carries Fragrance Exceptionally Well

Hair fibers hold fragrance molecules effectively and release them gradually as you move. Spray a small amount into the air and walk through it, or lightly mist the ends. Avoid spraying alcohol-based fragrance directly onto hair roots — alcohol can dry out the scalp.

Clothes Carry Scent for Days

Fabric holds fragrance far longer than skin — sometimes for days. Spraying the inside of a collar or cuffs creates a scent that evolves slowly and lasts far beyond what skin alone can achieve. Be careful with delicate fabrics — some fragrance oils can stain.

How Much Is Enough

The right amount depends on the fragrance concentration and the occasion. A fresh daily fragrance may need two or three sprays. A rich, intense oriental may need just one. If people compliment your fragrance when you walk past, you have found the right amount. If people smell you before they see you, you have used too much.

• Apply to inner wrists, neck, inner elbows — not everywhere
• Never rub pulse points together after spraying
• Moisturised skin holds fragrance longer
• Hair and fabric carry scent for hours or days
• Less is more — especially with rich, projection-heavy fragrances